PI 2014 – The Prix Italia 2014 Poster – Torino, 20-25 September

Manifesto2014ist70x100b.eps Head of Rai’s Production Centre in Naples Francesco Pinto explained:

“The idea at the heart of this poster is freedom.
Technology is in fact free to move about in space, to find its path, driven by the wind of change and innovation.
It “joyfully” moves between play and the boundless possibility offered by work, like balloons moving about in the sky, watched by someone who has intentionally let them go so as to seek out their own destiny”.



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