“The only constancy today is change”, says Alan Hall, Falling Tree (UK). His multimedia experiments with Short Cuts (BBC, a short storytelling format in Tuesday’s afternoon programme, see A Tale of a Sickly Whale, Wash Club, Josie Long’s Interactive Comic) explore new ways of making radio visible in the digital world. Other experiments were Why I Secretly Recorded my Life, a surprising short broadcast within the BBC news magazine, or even turning quotes into a ballad.
Falling Tree is sort of a lab trying out new radio and multimedia formats, audio and video, linear and interactive. Clever, charming experiments between findings and failure: The only way of attracting new audiences today is having a go.