Interview of Andy Carvin about Social Media

EBU News and Social Media Master Class
To prepare the Master Class of November that will be held in Geneva the 23rd and 24th of November,  an interview of Andy Carvin that was present in Geneva for a radio conference.
He talks about Social Media strategy at NPR 🙂
Andy Carvin, senior strategist and online organizer at NPR is explaining how to set up a social media strategy in your organization.
What are the key challenges? What do you have to develop and how do your people use social media on a day to day business? 
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